CoolHomepages.com offers a nifty little program to help designers select a color scheme. They call it "The Color Schemer: The Ultimate Web Designer's Color Tool". While this is a good tool for finding complementing colors, it does not make the task any easier. The selection of a color scheme is often one of the most difficult parts of defining a brand. Colors and other visual imagery convey the emotional part of a brand promise. When I talk to my clients about brand, I try to always follow it with the word promise - because that is basicly what a brand is, a promise to the user. Color helps to convey promises related to freshness, speed, professionalism, secruity, and other important promises users look for in web applications. This is a huge topic that I want to touch on more and will return to this topic soon.